What do you know about; ”Times Square” Come and hear this
Times Square is one big, busy machine. Powered by American ingenuity and more than a few megawatts of electricity, these six square blocks stay bright 24 hours a day, seven days a week. You’ve seen Times Square in movies and on TV a million times. A lot of you have probably seen it in real life, teeming with chaos and glowing with capitalism. But how exactly does all that work?
Of course, standing on a dirty rooftop shouting over the cacophony of Midtown Manhattan is not thrilling in and of itself. A D3 LED engineer, one of the leading digital display manufacturers in the world, explained to how the sign works. The engineer explained how the modular LED panels could be swapped out in seconds and the entire display switched with just a few key strokes.
The times Square is a very big and always busy machine. Powered by American ingenuity and more than a few megawatts of electricity, these six square blocks stay bright 24 hours a day, seven days a week. You’ve seen Times Square in movies and on TV a million times. A lot of you have probably seen it in real life, teeming with chaos and glowing with capitalism. But how exactly does all that work? The shops and restaurants are one thing, but what exactly makes Times Square such a functional, perpetual spectacle?
That’s a complicated question. Obviously there are the workers themselves. Times Square supports some 385,000 jobs, a little over half of which are in that bright sliver of Midtown, while the other half are strewn across the country supporting Times Square operations from designing the content on the signs to keeping the power plants that power them on line. All together, they help generate about 11 percent of New York City’s economic output, or about $110 billion annually, according to the latest figures. These are the men and women who man the ticket booths, who sell the T-shirts, who clean the hotel rooms, and who keep everyone safe. And since about 350,000 pedestrians pass through Times Square on an average day that number jumps to 460,000 on the busiest days that’s no small task.
You should know that Times Square is home to countless billboards, many of which are now digital, that make up some of the most expensive advertising real estate in the world. These signs are so central to the area’s identity that there’s actually a zoning code that requires all buildings on that stretch of Broadway to have at least one illuminated sign of a certain size. And while the buildings themselves aren’t too different than those found throughout the rest of Manhattan, Times Square does have that big ball.
In-fact; Times Square works thanks to a productive marriage of labor and technology. And what better manifestation of these two things than those countless billboards that turn night into day in the middle of Manhattan? They bring in tourists. They drive up real estate prices. They fuel innovation in media and advertising in a manner unlike any other place on Earth. Put simply: Times Square works as long as those signs are shining.
Just a few decades, now; The Times Square has become the center of New York’s sin city. The theater district that had made the area an entertainment hub was eclipsed by the seedy strips of sex shops and adult cinemas. This, along with an ever growing crime problem, is part of why the Times called the area around its former home “the ‘worst’ in town” by 1960. The slide into seediness continued through the 1970s and 1980s, eventually slowing with the election of Rudy Giuliani and an aggressive push to boost security and encourage tourists. That eventually meant those porn theaters had to close.